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      <image:title>News and Events - USE LESS – USE THE LABEL URGES UNIFIED WATER LABEL ASSOCIATION - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - UNIFIED WATER LABEL TARGETS SCHOOLS TO CELEBRATE WATER SAVING WEEK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - UNIFIED WATER LABEL TARGETS SCHOOLS TO CELEBRATE WATER SAVING WEEK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - KBB RETAILERS URGED TO SUPPORT THE UNIFIED WATER LABEL IN WATER SAVING WEEK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - KBB RETAILERS URGED TO SUPPORT THE UNIFIED WATER LABEL IN WATER SAVING WEEK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - UNIFIED WATER LABEL WELCOMES AQUALLA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - UNIFIED WATER LABEL WELCOMES AQUALLA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - UWLA SAYS GOVERNMENT PLAN FOR WATER IS MISGUIDED - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - UWLA SAYS GOVERNMENT PLAN FOR WATER IS MISGUIDED - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - RETAILERS CAN GAIN COMMERCIAL OPPORTUNITIES BY SUPPORTING WATER EFFICIENCY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - RETAILERS CAN GAIN COMMERCIAL OPPORTUNITIES BY SUPPORTING WATER EFFICIENCY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - INDUSTRY HAS THE SOLUTION AND IS LEADING ON WATER AND ENERGY EFFICIENCY IN THE HOME SAYS UNIFIED WATER LABEL ASSOCIATION - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - INDUSTRY HAS THE SOLUTION AND IS LEADING ON WATER AND ENERGY EFFICIENCY IN THE HOME SAYS UNIFIED WATER LABEL ASSOCIATION - Make it stand out</image:title>
      <image:caption>Pictured: UWLA President Carlos Velazquez</image:caption>
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    <lastmod>2023-03-23</lastmod>
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      <image:title>News and Events - UWLA CALLS FOR MORE EDUCATION ON WORLD PLUMBING DAY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - UWLA CALLS FOR MORE EDUCATION ON WORLD PLUMBING DAY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - Unified Water Label: News | UWLA to promote the UWL at ISH - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - Unified Water Label: News | Successful AGM for Unified Water Label Association - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - Unified Water Label: News | Successful AGM for Unified Water Label Association - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - UWLA News: Unified Water Label welcomes PHG - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - UWLA News: Unified Water Label welcomes PHG - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - Unified Water Label: World Toilet Day| Modern WC flushes could save four billion litres of water per year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - Unified Water Label: World Toilet Day| Modern WC flushes could save four billion litres of water per year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - Unified Water Label: News | Last chance for industry to respond to mandatory water efficiency labelling consultation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - Unified Water Label: News | Last chance for industry to respond to mandatory water efficiency labelling consultation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - Unified Water Label: News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - RECORDING | Cerame-Unie Webinar “Building and renovating in an energy-efficient and resource-efficient way” | 20 September, 10:00-11:30 (CET) | ZOOM - Make it stand out</image:title>
      <image:caption>You can find the recording of the webinar on our YouTube page. To access future videos, please remember to subscribe our page. We also encourage you to visit our Twitter and LinkedIn account and share our posts. We also encourage you to visit the Ceramic Roadmap to 2050 Website (https://www.ceramicroadmap2050.eu/), which showcases how the ceramic industry continues to engage on the path towards climate neutrality, and a clean and circular economy. For the full programme of the event, please consult the following link. Please do not hesitate to contact us at events@cerameunie.eu should you require additional information or further assistance.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fecs.eu/news-and-events/register-now-cerame-unie-webinar-the-new-european-bauhaus-ceramics-contributing-to-an-inclusive-built-environment-25-october-2022-1000-1130-zoom</loc>
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    <lastmod>2022-10-19</lastmod>
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      <image:title>News and Events - REGISTER NOW | Cerame-Unie Webinar | The New European Bauhaus: Ceramics contributing to an inclusive built environment | 25 October 2022 | 10:00-11:30 | ZOOM - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.fecs.eu/news-and-events/unified-water-label-press-release-a8zmd-396xy-9gtlr-ys8la-9knfl-eygxf-eyycs-63n9k-8jmem-55lwx-gtgtk-yp2xc-whbf5-d3kp4-ez7w2-64snc</loc>
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      <image:title>News and Events - Unified Water Label: News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - Unified Water Label: News - Make it stand out</image:title>
      <image:caption>UWLA MD Yvonne Orgill</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - Unified Water Label: News - Make it stand out</image:title>
      <image:caption>UWLA MD Yvonne Orgill</image:caption>
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      <image:title>News and Events - Unified Water Label: News - Make it stand out</image:title>
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      <image:title>News and Events - Unified Water Label: News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - Unified Water Label: Press Release - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - Unified Water Label: Press Release - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/489101d2-77fc-4230-96f3-fe267d878885/Picture1.png</image:loc>
      <image:title>News and Events - Unified Water Label: Press Release - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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      <image:title>News and Events - Unified Water Label: News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/b5dce4bb-5df5-4634-b6fd-c3da8bba8da5/IMG_0797-600x450.jpg</image:loc>
      <image:title>News and Events - Unified Water Label: News - Make it stand out</image:title>
      <image:caption>Pictured: Tom Reynolds, Chief Executive, BMA; Damian Walters, founder &amp; Chief Executive, BiKBBI, (witness to the signing) and Yvonne Orgill, UWLA MD</image:caption>
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  <url>
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      <image:title>News and Events - Cerame-Unie Webinar | The New European Bauhaus: Paving the Way for a Beautiful, Sustainable and Inclusive Built Environment With Ceramics - Make it stand out</image:title>
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      <image:title>News and Events - Unified Water Label: News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - Unified Water Label: Press Release - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News and Events - Unified Water Label: Press Release - Unified Water Label MD, Yvonne Orgill.</image:title>
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      <image:title>News and Events - CU Webinar | Sustainable Construction Through Circular Economy Under the Green Deal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.fecs.eu/news-and-events/launch-of-the-european-bathroom-forum-newsletter</loc>
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      <image:title>News and Events - Launch of the European Bathroom Forum Newsletter</image:title>
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      <image:title>News and Events - Unified Water Label: press release - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2021-05-20</lastmod>
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      <image:title>News and Events - Unified Water Label: latest updates</image:title>
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      <image:title>News and Events - Unified Water Label: next steps towards a voluntary agreement</image:title>
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  <url>
    <loc>https://www.fecs.eu/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1583159508058-J1RHOZARORYUG0RFA2SF/image-asset.jpeg</image:loc>
      <image:title>About</image:title>
      <image:caption>Members are regularly informed about upcoming issues through monthly newsletters. The association maintains dialogue on the most relevant subjects for the industry with EU officials, trade association representatives and other interested stakeholders. FECS is a full member of Cerame-Unie, the European Ceramic Industry Association.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1583160113023-K774QBTVE6UHP9Q42O5R/munar+2.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>MIGUEL ANGEL MUNAR President</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1583160131012-Q3H3MWPA0ON2HK6253DM/miz_67122.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>ANNE-CLAIRE BRUANT Secretary General</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fecs.eu/unified-water-label</loc>
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    <lastmod>2021-11-10</lastmod>
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      <image:title>Unified Water Label</image:title>
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    <loc>https://www.fecs.eu/members</loc>
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    <priority>0.75</priority>
    <lastmod>2024-11-20</lastmod>
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      <image:title>Members - Associação Portuguesa das Indústrias de Cerâmica e de Cristalaria</image:title>
      <image:caption>Portugal</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1617708793877-UOUIMDIJFQRMK11JLZW2/Anfacesa-logo.JPG</image:loc>
      <image:title>Members - Asociacion Nacional de Fabricantes de Ceramica Sanitaria</image:title>
      <image:caption>Spain</image:caption>
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    <image:image>
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      <image:title>Members</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1609242127527-WM3OI79SRSDACYHY2VGZ/bma.png</image:loc>
      <image:title>Members - BMA – Bathroom Manufacturers Association</image:title>
      <image:caption>UK</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1609242368923-2BWSHT0Q6UJGM6F2R434/Colore_centratoRGB.png</image:loc>
      <image:title>Members - Confindustria Ceramica</image:title>
      <image:caption>Italy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1618568932681-2KOQARSDMTKI300UL4I1/FSKI-Schriftzug.png</image:loc>
      <image:title>Members - FSKI – Fachverband Sanitär-Keramische Indsutrie e.V.</image:title>
      <image:caption>Germany</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1609242842926-GM3STDGVRFPCTU2L3PSD/geberit.png</image:loc>
      <image:title>Members - GEBERIT</image:title>
      <image:caption>Netherlands, Poland, Sweden</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1609243005262-SA9J41YOJTMXQP5ATYBH/ideal+standard.jpg</image:loc>
      <image:title>Members - Ideal Standard International BVBA</image:title>
      <image:caption>Bulgaria</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1618568720352-OXNQWME16CJ3CLHY0YCF/LAUFEN_withoutBaseline_Black_RGB.png</image:loc>
      <image:title>Members - LAUFEN</image:title>
      <image:caption>Austria, Czech Republic, Switzerland</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1609243372381-IBP118G1C6T7NYR0R65Q/roca.jpg</image:loc>
      <image:title>Members - Roca</image:title>
      <image:caption>Bulgaria, Poland, Romania</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1609243537163-0YNI0LF0Y6VX8NODW187/SERSA+Logo+%28yaz%C4%B1s%C4%B1z%29+b%C3%BCy%C3%BCk.jpg</image:loc>
      <image:title>Members - SERSA – Ceramic SanitaryWare Manufacturers Association</image:title>
      <image:caption>Turkey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1609244187243-XOWEXD4WUNGSDXXCM80U/vitra.PNG</image:loc>
      <image:title>Members - Vitra</image:title>
      <image:caption>Turkey</image:caption>
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  </url>
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    <loc>https://www.fecs.eu/services</loc>
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    <lastmod>2022-02-09</lastmod>
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  <url>
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    <lastmod>2022-03-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/8648f823-cf75-4c88-89e1-9b9f0e5b32f2/Roadmap+Cover.PNG</image:loc>
      <image:title>Publications</image:title>
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    <image:image>
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      <image:title>Publications</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/adaea1ec-64ff-4dbb-8e42-2a6eb612032f/FECS+Leaflet+cover.PNG</image:loc>
      <image:title>Publications</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/fd7c564c-429c-4bd2-a065-470bd3bce043/Screenshot_30-3-2026_145315_cerameunie.eu.jpeg</image:loc>
      <image:title>Publications</image:title>
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  <url>
    <loc>https://www.fecs.eu/communication</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/01059bac-da28-41fa-b42b-462c498b36c2/Cobsa_Japandi%2BArgile_1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552089626-1RIGAKWW9QD6R5S3H39H/40.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Choose European Ceramic Sanitaryware. Why? There are plenty of reasons! Stay tuned to find out more!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775551858056-LFW49OAEV6VFZQIAA422/1.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that every year a staggering 45 million pieces of ceramic sanitaryware are sold across the European Union! ✨ These essential products—like sinks, toilets, and basins—are part of our daily lives, shaping the comfort and functionality of spaces we use every day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775551857777-E8EYBGUV1JGWHDI0SNA0/2.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Fun Fact: The flushing toilet was invented in the 16th century, marking a monumental step in the evolution of hygiene and sanitation. ✨ This revolutionary innovation not only transformed daily life but also paved the way for modern plumbing systems we rely on today. Let’s appreciate how far we’ve come—and the innovations yet to come!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775551858979-8IQFAPHSX4YKP8BKG1R5/3.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that European Sanitaryware is renowned for its exceptional quality and durability, adhering to stringent EU regulations and standards à The safest choice for you &amp; your family!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775551859393-75LDDPE3657F3DLU60FN/4.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know? Ceramic has been the traditional choice for bathrooms for centuries.  From ancient civilizations to modern homes, its durability, elegance, and resistance to water make it the perfect material for sanitaryware and tiles. ✨ As the industry evolves, EU ceramics continues to lead, blending timeless tradition with modern innovation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775551860312-EN68NOPBH51Z84S50RI7/5.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that the European sanitaryware industry actively contributes to resource efficiency and circular economy by using widely available raw materials like clay and developing processes to reduce the use of primary raw materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775551956793-4E761IG66XQL7XOBWBD5/7.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that European manufacturers lead in bathroom design trends, offering sleek, modern, and luxurious aesthetics that enhance bathroom spaces.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775551956704-ZQ3E4UTHGQGOXE9529IH/8.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know❔EU Ceramic sanitaryware plays a key role in improving water and energy efficiency, helping households and businesses to reduce their environmental impact. ⚡ Many EU ceramic sanitaryware products are also certified with the Unified Water Label, providing consumers with trusted guidance for choosing sustainable solutions.  Together, we can make everyday choices that contribute to a greener future!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775551958045-DIDSFB5QJFC2G7YYLDW3/9.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that European sanitaryware incorporates advanced technologies, such as self-cleaning surfaces and touchless faucets, enhancing functionality and user convenience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775551958238-D2PXV6M3YQKO6P5X4JEK/10.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know ❔ EU Ceramic sanitaryware crafted with Vitreous China is among the most hygienic surfaces, proven through centuries of use and rigorous testing. ✨ Its smooth, non-porous surface resists stains and bacteria, making it ideal for maintaining the highest hygiene standards in bathrooms and beyond. ✅</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775551959360-95PSL5WT73VKBDFPJQBZ/11.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that, from basins and shower trays to bathroom cabinets and urinals, European sanitaryware manufacturers offer a wide array of products to meet various customer needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775551959425-8G4F7NSJDQF61QPWZKI6/12.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know❔ EU Ceramic sanitaryware is an affordable investment that delivers a lifetime of value. ✨ With unmatched durability, timeless design, and low maintenance costs, these products combine affordability with long-term reliability, making them a smart choice for any bathroom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775551960974-JFLZIMTJQ4LKGK3IS7SG/14.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that the durability and timeless design of European sanitaryware make it a valuable long-term investment, reducing the need for frequent replacements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775551962302-W6AZIH4B2MF6J90YBLHG/15.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know❔ EU Ceramic sanitaryware boasts an impressive lifespan of up to 75 years, making it one of the most durable and long-lasting options available. ✨ Not only that, but EU ceramic means investing in both longevity and eco-friendliness</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552017349-U7O05D55TG7XZUH2OAEQ/16.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that EU Sanitaryware products often feature easy-to-clean surfaces and seamless designs that enhance hygiene and prevent germ buildup.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552018423-6O496C6B8948AEUOHZVP/17.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that the manufacturing of EU Vitreous China sanitary appliances actively supports circular economy?   Internal production residues, like porcelain shards, are ground and reused in the slip formula.  Water used in the process? Recycled! This is how circular innovation is transforming industries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552042470-KSY5YGURHKWKN953KUMV/22.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that by adopting innovative technologies, like the use of cogeneration, European sanitaryware companies can significantly reduce their energy consumption. Energy-efficient kilns make ceramics more sustainable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552018523-EOUYKPGL8XSUCY3B7OFH/18.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>EU WC’s are designed for durability and easy maintenance. ✨ Throughout their life cycle, key parts—such as flushing buttons, hinges, seats, and covers—are readily available to ensure reparability and extended product life.  This is a win for both consumers and sustainability!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552043621-WHUINE7N2UDQP90SSGGH/23.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that many European sanitaryware brands provide customisable solutions, allowing customers to tailor products to their specific needs and bathroom layouts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552020001-XYFFDVXF0WSK1TE3AAUH/19.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>The EU Ceramic Sanitary fixtures industry is not just about innovation—it's about people. ‍♀️‍♂️ Approximately 22 000 professionals work in this sector, accounting for &gt; 8% of all direct employment in ceramic products manufacturing.  A testament to its economic and social impact!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552044237-I8F3H6ZT5JLRKXIFVFFS/24.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that plaster molds used in numerous gluing cycles within the European sanitaryware production process, can be100% recycled to produce cement &amp; plasterboard for construction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552020121-5VT6E6HIFS6LSKK5GHAR/20.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that saving water is a global, daily challenge❔  Innovative dual flushing systems are designed to optimize water flow, ensuring effective cleaning while significantly reducing water consumption. ✨ This is where smart design meets sustainability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552045118-MSF48BZ1NSLLNFMI49E7/25.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that Europe is home to some of the most prestigious and trusted sanitaryware brands, ensuring reliability and customer satisfaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552083365-OROTNLY7OGZD75I4MGGL/31.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that smart toilets are a good example of sustainability &amp; added value: a plumbing fixture that incorporates technology to add innovative functionalities such as self-cleaning, lighting, warming, &amp; massaging features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552045560-7CLBX3U1YXU7583JCHD6/26.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that ceramic sludge and production waste, which are a by-product of the sanitaryware production process, are reintroduced into the production cycle, reducing the waste of valuable resources.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552083212-N714UWAF6KE8EVC12GNS/32.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that smart toilets are operated touch-free, making them more hygienic than traditional toilets. Smart toilets can be controlled with voice command, remote control , or mobile apps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552046403-3EHRBKHU5VEWFWASYDXD/27.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that installing high-quality European sanitaryware can increase the appeal and resale value of a property, attracting potential buyers with premium bathroom fixtures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552084749-CVP36OI66RG3JA5RQ1PN/33.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that the capabilities of smart toilets extend to the flushing action, meaning that your toilet won’t waste water, making it a much more sustainable &amp; green option.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552046867-2OIC7WCLKGTN6LARSVBY/28.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that some companies have implemented new rainwater recovery systems &amp; optimized production processes can achieve a 30% reduction in water consumption. Thanks to sanitary fixtures designed to reduce water waste, EU sanitary ware is contributing to environment protection, by saving precious water resources &amp; promoting responsible water use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552084893-B3FAR652LACK980I4FG8/34.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that European sanitaryware is committed to working continuously on sustainability initiatives, implementing new technology and production methods, to reduce its carbon footprint and increase circularity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552047822-5BU20BYG9KBNPTKXLVLQ/29.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that energy-efficient technologies, such as cogeneration plants, have enabled the European sanitaryware industry to reduce energy consumption by 20%.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552086468-G5M08AZENPMALX88AFX1/35.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that the addition of the water spritz, heating, and voice-activated features ensure smart toilets are the most comfortable and pleasurable bathroom experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552048214-M2G9XKWKC93SRCZZPUIP/30.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that European sanitaryware features a durable surface glaze that prevents water absorption and inhibits the growth of humidity and bacteria. This makes it an ideal choice for maintaining cleanliness and ensuring a perfect hygiene in bathroom environments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552086533-T8KQZ9VRBP2YEO0M5XX2/36.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that producing in &amp; for Europe enhances EU strategic supply chain security, reduces dependencies, provides jobs &amp; local development. Choosing EU ceramic sanitaryware preserves cultural heritage while ensuring EU resilience &amp; future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552087912-D6EB5C2BSKYZN0S57NCS/37.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that many features of smart toilets are readily available for all individuals, making them ideal choices for aging citizens or those with movement impairments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552088078-V9D31FVROXV4QDQM6Y5Z/38.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that the European sanitaryware industry is committed to creating opportunities for talent to thrive, by investing in the upskilling &amp; reskilling of its workforce and providing a safe, innovative, creative, inclusive &amp; ethical work environment for all.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e553a7740105056d3ac002d/1775552089418-7KTCGRSTF35N3SOXAX54/39.png</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Did you know that Smart Toilets are generally smaller than other toilets, which saves a great deal of space, making them ideal for all bathroom sizes.</image:caption>
    </image:image>
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